CLIENT // TELUS Spark Science Centre
YEAR // 2023
Brand identity design for TELUS Spark's 2023 #summeratspark campaign, including the logo and a set of science and robot-themed graphics. The goal was bold and eye-catching, something that could pull in visitors of all ages while nodding to the summer's programming themes: robotics, plants and ecology, space exploration, and summer treats. The campaign extended across the TELUS Spark website, their social channels, and digital ads.
I also designed an immersive mural for the exhibition space, built around a magnified, larger-than-life take on the natural world featuring blossoming flowers, wiggling tadpoles, and other organic lifecycles. The scale and unconventional POV were meant to flip the viewer's perspective, turning the mural into something you step into, examine, and play.
SERVICES // Brand Identity, Illustration, Art Direction, Mural Artwork
COLLABORATORS & CREDITS // PARK Production House, Photography by Brendan Klem
