CLIENT // Code the Change YYC
YEAR // 2022
Code the Change YYC is a student-run club based out of the University of Calgary, with the goal of helping non-profit organizations changing the world for the better through software development support. Their previous branding lacked the focus and professional look needed to reflect the organization's growth and impact. After joining Code the Change YYC's marketing team, I led a brand identity refresh project to help fix that.
The new look shaped a wide range of materials, from marketing collateral and branded merchandise to social media assets and fundraising decks, helping raise thousands of dollars for their annual Hack the Change event. The two-day challenge brings students together to build applications addressing a guided theme, often related to sustainability, public health, uplifting those in need, and more.
SERVICES // Brand Identity, Illustration, Art Direction
