In addition to creating the branding for TELUS Spark’s 2023 #summeratspark campaign, I designed an immersive mural installation for the TELUS SPARK exhibition area.
Vibrant colours and bold shapes invite visitors to step, pose, and play within a magnified interpretation of the natural world. From blossoming flowers to wiggling tadpoles, the design highlights various lifecycles and journeys of organic lifeforms. The larger-than-life illustrations also place the viewer in an unconventional POV, playfully challenging their frame of reference and immersing them in the dynamic activity of biological organisms.